I’ve been craving press checks because they used to define what I believed a designer was about. But like everything in graphic design every ten years or so, prepress and its ilk are skill sets that are now practically useless.
Dear Graphic and Web Designers, please understand that there are greater opportunities available to you.
You have an inherent need to solve problems, visually and conceptually. There is enormous value in this, but you may be misplacing your talents.
The internet, at this time in history, is the greatest client assignment of all time. The Western world is porting itself over to the web in mind and deed and is looking to make itself comfortable and productive. It’s every person in the world, connected to every other person in the world, and no one fully understands how to make best use of this new reality because no one has seen anything like it before. The internet wants to hire you to build stuff for it because its trying to figure out what it can do. It’s offering you a blank check and asking you to come up with something fascinating and useful that it can embrace en masse, to the benefit of everyone.
Your press checks are bullshit Your personal logo is bullshit Your employer is bullshit Your studio is bullshit